Creative Director / Copywriter
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Breathe Right

Breathe Right | Bob & Sandi

Breathe Right | Bob & Sandi

What do you do when there’s a client presentation in 24 hours and no work to show? Get the account team to pump me full of coffee and ask me nicely to write 26 scripts. Very quickly. That’s what I did for Breathe Right. The result was Bob and Sandi, a couple whose snoring and nighttime congestion is a real nightmare. This integrated campaign was a funny and wry look at how Breathe Right helped one good-natured bickering and bantering couple breathe better so they could sleep better.