Nicorette

IDEA

Nicorette recently celebrated 20 years of helping people kick the habit. The brand wanted to raise awareness to their anniversary and show the role they played in helping millions quit.

SOLUTION

We created an animated video that travels back through the years to show how Nicorette and anti-smoking legislation helped bring the smoking rate down. The lighthearted animation helped make a fact heavy story fun to watch and easy to digest, all while using the past to inspire current smokers to quit their nasty habit once and for all. And did I mention it won a Clio? It did.